This workbook is an essential resource for you, guiding you to master email marketing with hands-on activities for segmentation, personalization, and automation. With clear exercises and real-life scenarios, it takes you step-by-step through the process, from setting goals to measuring success.
What's Inside:
Skill-Building Exercises: Multiple-choice, fill-in-the-blank, and short answer questions to strengthen segmentation and personalization techniques.
Practical Applications: Scenarios and case studies to help them apply strategies in real business settings.
Personalized Content Creation: Templates and tips to design engaging emails that connect with different customer segments.
Automation Mapping: Guidance on setting up behavior-based email automation, like cart abandonment sequences, to improve engagement.
KPI and Testing Tips: Easy-to-follow metrics and A/B testing plans to help track and improve campaign performance.
